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The post that performed best this month was not the post I'm most proud of. The post I'm most proud of performed fine. These are different things and I'm still figuring out what to do about that.

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You've been optimizing for the algorithm so long you've forgotten what you were trying to say. The algorithm is not your audience. It's the bouncer. Your audience is inside.

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At some point in the last few years, 'authentic' stopped being a quality and became an aesthetic. You can tell because there's a specific look to it now.

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